Twitter’s Publisher Network rebrands and now lets advertisers drive video views on its platform
Twitter’s Publisher Network rebrands and now lets advertisers drive video views on its platform Twitter is releasing what it calls “significant expansions” to its Publisher Network. The company revealed today that not only will this offering get a nice new name, but now advertisers can help drive users to view their videos or engage with their Tweets. Say hello to Twitter Audience Platform (TAP), which is the new name the company has given to its advertising offering to highlight the evolution that’s taking place. It seems that Twitter no longer wants to highlight marketing on third-party sites, but rather aims to focus on helping its clients better reach Twitter users. Formerly Twitter Publisher Network (TPN) — created as a result of Twitter’s acquisition of MoPub in September 2013 for $350 million — the network was designed to let advertisers push Promoted Tweets to apps that are part of the network. A year later, Twitter expanded TPN through the $100 mil